Friday, July 18, 2008

Don't patronize obnoxious snarketers

Don't patronize obnoxious snarketers

In olden days, merchants at least paid lip service to the idea that the customer is always right. But snarketing practices such as these show total disrespect for the needs and convenience of software consumers. Such behavior by vendors suggests only a blind interest in an immediate sale without regard to encouraging brand loyalty.

If these companies think they can thrive by courting first-time buyers only, then that's their decision. But as consumers, we have a choice. Personally, I'm boycotting any vendor that isn't on the up-and-up, even if theirs is the better product.

Scott Dunn is associate editor of the Windows Secrets Newsletter.
He has been a contributing editor of PC World since 1992 and currently writes for the Here's How section of that magazine.